Ben was disappointed with the results of his Google search as his website was not able to drive more customers to his business, so he decided to invest a significant portion of his marketing budget into a top-rated search engine optimization (SEO) company. Following expert advice, he agreed to make massive changes to his company’s website. However, after only ten days, Ben was surprised to find that his website was ranking at the top of page four.
Google Dance is a term used in the SEO industry to describe the random shuffling of a website’s position on Google’s search results page. It can result in positive, negative, or neutral changes in ranking. SEO professionals employ various techniques to get their websites to rank higher in search results. In the SEO business, this is known as the Google dance. Here are just a few of the things that google dance is fighting for:
– Keyword stuffing: The practice of stuffing as many keywords as possible into pages, articles, and content in order to get a higher ranking on particular keywords.
– Invisible or tiny text: Some SEO professionals use paragraphs with invisible or tiny text that focuses on targeting keywords. This text is not intended for humans to read, but rather for algorithms (robots).
– Page redirection: Developers may set up a 301 redirect to take the landing user to a different page.
– Meta tag stuffing: SEO professionals may stuff large strings of keywords into meta tags to get more SEO juice out of their sites for on-page SEO.
– Link manipulation: SEO professionals may build backlinks, where other sites include their targeting website in order to increase its search rank.
SEO can be an unpredictable journey, so don’t get discouraged by any drops in your rankings. Instead, focus on attracting high-quality traffic to your website and embrace the ever-changing nature of Google’s algorithms. Remember, the dance with Google is a valuable experience that can pay off in the long run.
Having a mobile-responsive website is crucial in today’s digital world as it can accommodate various screen sizes. For businesses, the following tips can help you make your website mobile-responsive:
– Ensure your website has up-to-date, relevant, and user-friendly content.
– Optimize your website’s On-Page SEO to improve its visibility on search engines.
– Prioritize dynamic and vertical page designs over static and horizontal pages.
– Use touch-friendly buttons, colors, and navigation tools to enhance the user experience.
– Include social media sharing buttons on your website to allow users to easily share your content on their social networks.
You cannot overlook the impact of user experience on your website’s rankings. Google’s guidelines state that you should design web pages with users in mind, rather than just for search engines. Therefore, it is essential to prioritize providing a great user experience to attract more customers to your business.
Ensuring your website loads quickly across all devices is crucial as slow loading times frustrate users. Put yourself in the shoes of a customer and consider how you would feel waiting for a slow-loading website to display. Most likely, you would abandon the page and seek out an alternative. Slow loading times can negatively impact your website’s performance in Google search results.
Featured snippets can be a valuable tool in driving traffic to your website, as they convey a sense of trust and professionalism in search results. To obtain snippets, it is important to prioritize structured data with high-quality content. Google only displays relevant snippet pages on search results.
When creating new content, target question queries or factual information as they receive more featured snippets. For instance, queries starting with “how,” “what,” or “why” account for 51.11% of featured snippets. To find common questions related to your target keywords, consider using platforms like Quora. This is very helpful in driving more customers to your business.
By implementing SEO strategies like building a mobile-responsive website, using long-tail keywords, and enhancing your page speed, your small business can experience significant growth. If you would like to learn more about how Netquall can assist you in expanding your business, please do not hesitate to contact us at info@netquall.com.
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